Culture is not decoration. It is infrastructure. It shapes identity, drives innovation, strengthens communities, and powers the visitor economy.
Countries that treat culture like a serious economic pillar see real returns. Talent pipelines grow. Local businesses thrive. Tourism becomes richer. Social cohesion becomes stronger.
Globally, a new financing model is emerging. Governments, philanthropies, investors, and international agencies are pooling resources and aligning agendas. Not charity. Strategy.
Aruba can lead this movement in the Caribbean. GGo Cultura Foundation is doing the foundational work to prove how cultural investment can strengthen GDP growth, elevate community wellbeing, and reinforce Aruba’s long term competitiveness.
Culture pays dividends. Long-term, sustainable ones.
This is the new currency.